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Building Successful Ventures: Lessons from the Field

March 15, 2025 • 8 min read

Building successful ventures is personal for Isaac Nurse. The Brooklyn-born, Trinidadian entrepreneur now based in Atlanta has spent the last decade turning side hustles into thriving companies while mentoring more than 100 emerging founders. From trucking and logistics to real estate and entertainment, every business in the Isaac Nurse portfolio is rooted in the same mission—create sustainable economic opportunities for the communities that raised him.

Brooklyn Roots, Atlanta Ambition

Isaac’s story starts in Brooklyn where his Trinidadian parents instilled a love of culture and service. After relocating to Atlanta as a teen, he quickly gravitated toward the city’s entrepreneurial energy. By the time he graduated college in 2017, he was already running a full-service entertainment and management company, hosting radio segments, and coordinating record-breaking events across Metro Atlanta.

A Portfolio Built on Systems

Today, Isaac Nurse manages multiple companies designed to work in harmony. His Great Express Logistics fleet supports Southeast distribution; GDG Atlanta revitalizes neighborhoods through strategic flips and property development; and the entertainment division offers artist management, media production, and experiential marketing. Each vertical feeds the others, creating layered value for employees, contractors, and investors.

  • Logistics: Freight optimization, dispatch training, and compliance systems that grow with regional clients.
  • Real Estate: Metro Atlanta renovations that combine market analysis with neighborhood reinvestment.
  • Entertainment: Event planning, artist management, and the Great Endeavors Decoded podcast that spotlights CEO stories.

Principles That Scale

Isaac credits his growth to a toolkit of repeatable habits: document every process, lead with mentorship, and keep community impact visible in every P&L review. Those priorities power business development programs, youth entrepreneurship workshops, and more than 50 community events led or sponsored each year.

  • Align every venture with a clear mission, vision, and mentorship pathway.
  • Invest in people—team members, creators, and neighborhood partners—before expecting profit.
  • Build dashboards that reveal logistics metrics, renovation timelines, and entertainment ROI at a glance.
  • Celebrate cultural roots to keep teams inspired and customers connected to the brand story.

What’s Next for Isaac Nurse

The next chapter focuses on expanding online education for founders through workshops, paid courses on launching LLCs, and the Great Endeavors Decoded podcast. Isaac Nurse is proof that a serial entrepreneur can scale multiple ventures and still remain a present philanthropist, mentor, and Atlanta community builder. For partnership requests or speaking opportunities, email info@isaacnurse.com or call +1 (877)-233-0438.